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Target Bag.heic

Black Beyond Measure 

Black Beyond Measure is an HBCU design challenge created by Target to give upcoming students a chance to showcase their talent and designs. The concept of this challenge had been to create a design piece that represents black excellence.

01

Moodboard

Reading Target's design challenge prompt of creating a design piece that represents black excellence with the useful tips of a given color palette and design inspiration has inspired this mood board. 

02

Original

Original image before corrects and critiques. 

03

Critiques 

Here are notes taken based on critiques given by other designers. 

04

Rough Drafts

Based upon the critiques given here, below are three different designs that demonstrate the usage of weight,  balance, and prospective size.

04

 Product

Furthermore, after completing this design process and challenge, Target selected  "Women in Fruit" (design on the right) as their winning design to be sold in stores. 

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